Legal
Privacy Policy
Last Updated: March 2026
FlowCraft Pools ("FlowCraft," "we," "us," or "our") respects your privacy and is committed to protecting it through our compliance with this Privacy Policy. This policy describes the types of information we may collect from you or that you may provide when you visit www.flowcraftpools.com or contact us, and our practices for collecting, using, maintaining, protecting, and disclosing that information.
1. Information We Collect
We collect information in the following ways:
- Information you provide directly — When you fill out a consultation request form, contact form, or pool design estimate form, we collect your name, email address, phone number, property address, and any other details you choose to share.
- Automatically collected information — When you visit our website, we may automatically collect certain information about your device and browsing activity, including IP address, browser type, pages visited, and referring URLs via cookies and analytics tools (Google Analytics, Meta Pixel).
- SMS and phone communications — If you provide your phone number, you may receive SMS or phone communications from us related to your inquiry. Message and data rates may apply.
2. How We Use Your Information
We use the information we collect to:
- Respond to your consultation requests and inquiries
- Prepare and deliver pool design estimates
- Communicate with you about your project via phone, email, or SMS
- Send appointment reminders and project updates
- Improve our website and marketing efforts
- Comply with legal obligations
We do not sell your personal information to third parties.
3. SMS Communications & 10DLC Compliance
We collect SMS opt-in consent through the following methods on our website:
- Contact form at flowcraftpools.com/contact
- Pool design estimate form at flowcraftpools.com/design-pool
- Landing page inquiry form at flowcraftpools.com
Consent is collected via an explicit opt-in checkbox on each form. By checking that box, you agree to receive recurring automated SMS text messages from FlowCraft Pools related to your inquiry, project updates, and follow-up communications. Consent is not a condition of purchase. Message frequency varies. Msg & data rates may apply.
To opt out of SMS messages at any time, reply STOP to unsubscribe. For help, reply HELP or contact us at 410-881-FLOW.
We do not share, sell, or distribute SMS opt-in data or phone numbers to any third parties for any purpose.
4. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies, including:
- Google Analytics — to understand how visitors interact with our site
- Google Ads Conversion Tracking — to measure the effectiveness of our advertising
- Meta Pixel — to measure ad performance and build audiences on Facebook and Instagram
5. Information Sharing
We may share your information with service providers such as our CRM platform (GoHighLevel / LeadConnector) used to manage and respond to inquiries, and with legal authorities if required by law. We do not share, rent, or sell your personal information to unaffiliated third parties for their own marketing purposes.
6. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes described in this policy, or as required by applicable law.
7. Data Security
We implement reasonable technical and organizational measures to protect your personal information. However, no method of transmission over the Internet is 100% secure.
8. Your Rights
Depending on your location, you may have the right to access, correct, or request deletion of your personal information, and to opt out of marketing communications at any time. Contact us using the information below to exercise these rights.
9. Children's Privacy
Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last Updated" date.
11. Contact Us
FlowCraft Pools · 8560 Contractors Road, Rosedale, MD 21237 · 410-881-FLOW · www.flowcraftpools.com